UAE Ministry of Industry and Advanced Technology / United Arab Emirates / 2026Film · B2B
A Journey Through Innovation.
The UAE’s Ministry of Industry and Advanced Technology used a film to explore the future of manufacturing.
- Brand
- UAE Ministry of Industry and Advanced Technology
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Make industrial innovation tangible by showing the people and possibilities behind advanced manufacturing.
The idea
A mechanical engineer imagines the future of manufacturing, then discovers elements of that future already taking shape during his journey.
Case study source: Ads of the World Source ↗
Credits
- Brand
- UAE Ministry of Industry and Advanced Technology
- Agencies
- Saatchi & Saatchi MEA; Publicis ME
- Production
- Hammock Films
- Director
- Omar Nayef
