March 2027 in KSA & the Gulf
BusinessFor marketers
Mar 23–25 · Riyadh
TOURISE 2027.
TOURISE is a Riyadh summit on the future of tourism, chaired by Minister of Tourism Ahmed Al-Khateeb and held under the patronage of the Crown Prince. The second edition, themed "Alliances That Move the World", runs on 23–25 March 2027.
What to expect
- TOURISE says USD 113 billion in portfolio investments were announced at its first edition in November 2025.
Why it matters
Tourism is one of the Kingdom's biggest ad spenders, and the summit brings together the destinations, hotel groups and investors behind those budgets.
Also in March 2027.
The Sunday Brief