SportFor marketers
Feb 5–6 · Riyadh · King Abdulaziz Racecourse
Saudi Cup 2027.
The Jockey Club of Saudi Arabia stages the Saudi Cup at King Abdulaziz Racecourse in Riyadh on 5 and 6 February 2027, with opening night on the Friday and Saudi Cup race night on the Saturday. The headline race carries US$20 million, and the club bills it as the world's richest race.
What to expect
- The Group 1 Saudi Cup carries US$20 million (SAR 75 million), billed as the world's richest race
- Opening night on Friday 5 February; Saudi Cup race night on Saturday 6 February
- First run in 2020
- A cultural, entertainment and lifestyle programme with the Ministry of Culture
Why it matters for marketers
The club calls it Riyadh's social event of the year, and beyond the racing it runs a cultural, entertainment and lifestyle programme with the Ministry of Culture, which makes it a big weekend for hospitality and brand activations.
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