Sat, Oct 24
November 2026 in KSA & the Gulf

BusinessFor marketers

Nov 5 · Dubai · Museum of the Future

Changemakers Conference 2026: Ambition – Dubai.

The Dubai stop of The Marketing Society's 2026 Changemakers series, themed Ambition: a full day of sessions at the Museum of the Future. Brand leaders from TikTok, Majid Al Futtaim, Miral and Primark take the stage, and three members tell their own stories of ambition in five-minute Made by Members slots.

What to expect

  • Thursday 5 November, 8:00 am to 4:30 pm GST, at the Museum of the Future on Sheikh Zayed Road
  • Speakers include Elias Walid Bassil (TikTok), Amina Taher (Majid Al Futtaim), Liam Findlay (Miral Destinations), Ghansham Pindoria (Primark) and Gush Mundae, founder of Bulletproof
  • Former cricketer Azeem Rafiq talks to Sophie Devonshire, CEO of The Marketing Society, about speaking up and why brands should act before a crisis forces them to
  • Dubai is one of six cities in this year's series, with New York, Edinburgh, Singapore, London and Hong Kong
  • Tickets are included in Member Plus packages; AED 395 for Member Standard and AED 995 for non-members

Why it matters for marketers

It pairs big-brand thinking with small-business grit: TikTok on when to question what already works, and The Camel Soap Factory, a home-grown UAE business, on the "Save Our Soap" campaign that sold 27,358 bars when it faced closure.

Also in November 2026.

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