October 2027 in KSA & the Gulf
Fashion & RetailFor marketers
Oct 19–21 · Dubai Exhibition Centre, Expo City Dubai
Beautyworld Dubai 2027.
Messe Frankfurt's beauty, fragrance and personal-care trade show, long known as Beautyworld Middle East, now goes by Beautyworld Dubai. After its 30th edition at Dubai World Trade Centre in 2026, it moves to Dubai Exhibition Centre at Expo City for 2027.
What to expect
- The 2026 show was the 30th edition, held at Dubai World Trade Centre, according to the organiser.
Why it matters
Beauty and fragrance are among the Gulf's biggest ad categories, and this is where brands, distributors and retailers meet.
The Sunday Brief