Tue, Nov 3

D&AD Awards · 2026

The Periodic Fable.

The Ordinary · Canada, United Kingdom

Every medal

  • Black PencilArt Direction / Integrated
  • Yellow PencilPress & Outdoor / Poster Campaigns
  • Yellow PencilHealth & Wellbeing / Integrated
  • Graphite PencilHealth & Wellbeing / Film
  • Graphite PencilArt Direction / Film
  • Wood PencilGraphic Design / Integrated
  • Wood PencilMedia / Integrated
  • Wood PencilPR / Integrated
  • Wood PencilArt Direction / Outdoor

At other shows

The case study.

Skincare brand The Ordinary built a periodic table with zero science, replacing the chemical elements with 49 marketing buzzwords such as 'miracle' and 'medical grade'.

Read the full story