McKinsey & Company.

Best medal per campaign, show and year: Grand Prix, Titanium, Grand Clio and Best in Show 10 points, Platinum 8, Gold 5, Silver 3, Bronze 1, times the show's weight. D&AD pencils count as the medal beside them: Black 10, Yellow and White 5, Graphite 3, Wood 1. A win with no medal level, such as a Winner, counts as Gold, as does a Loeries Craft Gold; a MUSE Rose Gold (2017–18) counts as Silver. Cannes Lions / Clio / D&AD ×3 · Effie Saudi / Dubai Lynx ×2 · MMA Smarties KSA / Athar ×1.5 · Loeries / Symbol / Cresta ×1 · MUSE / International Creative Awards / TikTok Ad Awards ×0.5. Shortlists, commendations and agency-of-the-year titles are listed but not scored.