Saudia / Saudi Arabia / 2024Design & Packaging · Film
ProtecTasbih / Rihla (Journey).
Saudia created prayer beads with a tea-tree-oil sanitising shell to protect pilgrims from illness, launched with a film following three pilgrims.
- Brand
- Saudia
- Agency
- Leo Burnett Saudi Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- Film reached over 120 million viewers (per WARC 'Rihla (journey)' case)
- USD 2.9m earned media value
- 65% incremental increase in brand love
Case study source: Leo Burnett Saudi Arabia Source ↗
